Via Roma / American & Pacific Tea Co. / Reinventing private label in the United States.
Background
United developed a one-of-a-kind imported Italian foods brand. Unique portrait photography, shot on location in Tuscany ensured that the brand maintained the true authenticity found in the products themselves.
United created all points of touch for the Via Roma brand, from the identity, the unique language, the package design system, as well as, extending to environmental and marking media.
One of the highest awarded private brand programs in North America to date.
"Working with United our collective focus was to create true brands not private label brands, this approach was something never before seen within American food retailers." |
— Doug Palmer
|
SVP Marketing / Private Brands Atlantic and Pacific Tea Co. |
