Pure / Breathable Energy / A revolutionary product innovation from MIT that redefined the exploding energy product market.
The Brief.
In 2014 the exploding energy drink category grew 13% into a staggering $9 Billon dollar industry dominated by the “big three” Redbull, Monster & Rockstar. 5 Hour Energy introduced “No Crash” sustainable energy, creating an atmosphere that had a young trendsetting audience searching for what’s next.
United worked alongside MIT and Harvard veteran David Edwards to create the totally revolutionary brand; PURE Breathable Energy. The fastest acting INHALABLE energy product on the U.S. market.
