Jockey Hollow / Bar & Kitchen / Branding a culinary and cultural hub for North and Central New Jersey.
Background.
United has partnered with Chris Cannon for more than a decade in developing award-winning branding for all of his highly acclaimed Manhattan NY restaurants, including: L'Impero; Convivio; Alto and the James Beard Award-winner, Marea.
United teamed up with Chris again to create the branding for his latest and most ambitious project, Jockey Hollow Bar & Kitchen, a culinary and cultural hub for North and Central Jersey. The restaurant is located inside Morristown's cherished Vail Mansion landmark, which was built in 1917 and was the opulent former home of Theodore N. Vail (the first president of AT&T).
The mansion includes The Oyster & Wine Bar at Jockey Hollow with a casual, contemporary menu; the Vail Bar, a glam 1920's-style cocktail lounge; The Rathskeller, a private event space; and The Dining Room at Jockey Hollow on the Mansion's second floor, with a regional, sustainable farm-to-table focus.
The expansive venue also houses an impressive contemporary art collection, commissioned specifically for the space from acclaimed international artists.
