Green Way / American & Pacific Tea Co. / The creation of America's first private label, organic, natural and eco retail brand.
Background
Greenway is a unique vision unheard of before within North American grocery retailers, that brings organic, natural and ecological together as one beautifully dynamic brand.
With unique natural product photography and a clean simple look, United together with A&P created a unique interpretation of what an organic brand should be. A truly fresh approach that stands out from the chaos on today's shelf. Green Way sets the new standard in how retailers look at the creation of their private brand programs.
Winner of Best Private Label Brand
